In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. His first order of business is attacking a single pattern among his employees-how they approach worker safety-and soon the firm, Alcoa, becomes the top performer in the Dow Jones. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.Īn untested CEO takes over one of the largest companies in America. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Marketers at Procter & Gamble study videos of people making their beds. The patterns inside her brain, neurologists discover, have fundamentally changed. She has quit smoking, run a marathon, and been promoted at work. Over the past two years, she has transformed almost every aspect of her life. We’ve partnered with VitalSmarts to create a course based on The Power of Habit book.Ī young woman walks into a laboratory. Go beyond the book to master your habits.
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